Armenia Wool Project

In May, we traveled to Armenia with a clear purpose: to identify meaningful projects that members of the Armenian diaspora can support to help our homeland thrive—economically, socially, and sustainably.

During our visit, I met with Tim Straight and Ani Mkrtchyan to explore potential initiatives. Tim was first sent to Armenia by the Norwegian government in 2000, he has lived and worked in Armenia for 25 years, dedicating his life to improving conditions in rural communities. His recent efforts have focused on supporting refugees from Syria and, more recently, Artsakh.

Upon my return to the US, I received proposals for five promising projects, and one stood out: the Armenia Wool Project.

The Wool Project aims to transform an overlooked resource—raw wool—into a viable industry.
Each year, sheep are sheared across the Armenian highlands, but much of the wool is discarded or burned. This initiative proposes a better path: collecting, grading, cleaning, spinning, dyeing, and ultimately preparing the wool for weaving and knitting. The goal is to build a value chain that begins as a cottage industry and grows into a high-value sector, creating jobs and opportunities in rural areas.

In conversations with George Keushgerian, we agreed on two non-negotiables: any project we support must have genuine potential for success and operate with zero tolerance for corruption.

What’s next?
We’re currently raising funds to bring this vision to reality. The immediate goal is to host a two- to three-day forum in Yerevan this fall, supported by Impact Hub – Yerevan. This gathering will bring together producers, artisans, technical experts, and key stakeholders to share a collective vision, exchange best practices, and co-create a roadmap for producing high-quality, marketable wool.

To help make this happen, Shirley and I have pledged $6,000 USD — offering to match every dollar you contribute, up to an additional $6,000 USD.

We believe this is a modest investment with extraordinary potential. With your support, we can lay the foundation for a resilient, collaborative, and economically viable wool sector.

Sending Checks From United States

To Send Checks, Make checks payable to: Impact Hub Armenia

In the memo section enter: For HDIF Wool Forum like shown below

Mail Checks to:
George Keushgerian
2178 East Villa St
Unit A
Pasadena CA 91107